Ellen Lupton: on Indie Publishing and Design

There's a great interview on The Casual Optimist about Ellen Lupton, the Director of the Graphic Design MFA program at Maryland Institute College of Art (MICA) and the curator of contemporary design at the Cooper-Hewitt National Design Museum. The interview offers valuable insight into "indie publishing" ie. "how to publish your own book". She discusses the pros and cons of using a traditional publishing house (which can be difficult to break into, but offers design, editing, printing, marketing, sales and distrubution), and publishing yourself (you print and sell directly...very liberating and rewarding, but you must take on all these tasks yourself). Take a look, it's very interesting!